Cannabidiol (CBD) is an attractive commodity in 2020 for its medicinal use and benefits to wellbeing. The demographics and statistics surrounding this lucrative market help guide our understanding about who uses CBD, why people tend to use CBD oil, and what trends are most common in the CBD industry. Seabedee has done considerable research on the CBD market and CBD industry trends to answer all your FAQ’s on 2020’s CBD Demographics. 

2020 CBD Demographics:

CBD DEMOGRAPHICS: AGE, ETHNICITY, LOCATIONAL & SOCIOECONOMIC STATS

CBD is used by a wide variety of people, but the most notable group of users is the millennials . Here’s what the statistics reveal:

  • 6% of people ages 18-21 use CBD
  • 11% of people ages 22-25 use CBD
  • 22% of people ages 26-34 use CBD
  • 31% of people ages 35-49 use CBD
  • 22% of people ages 50-64 use CBD
  • 8% of people ages 65+ use CBD
CBD use, in terms of race, reflects a caucasian majority of CBD users. Here are the stats that look at CBD use based on racial groups:
  • 64% Caucasian
  • 12% Hispanic or Latino
  • 5% Black or African American
  • 4% Asian or Asian American
  • 6% Prefer not to say
  • 4% Other

Social, locational and economic factors may also be considered when looking at the demographics of CBD users. Here’s what the numbers tell us:

  • Women (59%) use CBD more frequently than Men (40%)
  • 39% of CBD users are married, while 57% have a spouse or partner
  • 44% of CBD users have a college degree or more
  • 44% of CBD users are middle class (30K-100K/yr)

CBD DEMOGRAPHICS: PRODUCT TRENDS, EFFECTIVENESS, & MEDICAL CONDITIONS

Different CBD products appeal to different people. Here are the statistics that reveal which CBD products are preferred and most popular:

  • 59% Oil Cartridges/Vaping
  • 50% High CBD Flower/Strain
  • 43% Topicals
  • 40% Candy
  • 39% Tinctures
  • 31% Concentrates
  • 25% Capsules
  • 21% Sprays
  • 15% Hemp Oil

CBD users (among those with a medical condition) reported the effectiveness of their CBD use. Here’s what the numbers reveal about CBD effectiveness:

  • 40% Extremely Effective
  • 44% Very Effective
  • 13% Moderately Effective
  • 3% Slightly Effective
  • 0% Not Effective at All

A lot of people haven taken to CBD to help manage their medical conditions. Here are the stats on which medical conditions CBD is most commonly used for:

  • 71% Anxiety
  • 64% Insomnia
  • 55% Joint pain/Inflammation
  • 49% Depression
  • 39% Muscle Tension/Strain
  • 36% Chronic Pain
  • 35% Migraines
  • 31% Arthritis
  • 31% Nausea
  • 17% PTSD

CBD DEMOGRAPHICS: REASONS PEOPLE PREFER & PURCHASE CBD

The features and benefits provided by CBD make it an attractive remedy to use. Here are some of the top CBD features that drive people to use CBD products:

  • 33% say CBD products provide the best medical relief
  • 20.1% say CBD doesn’t cause a high/psychotropic effect
  • 15.7% say CBD products are relaxing
  • 15.1% say CBD products don’t cause anxiety/paranoia 
  • 5% say other
  • 3.3% say CBD products can be purchased online
  • 2.1% say CBD has longer-lasting effects

Finally, on a scale of 1 to 8, CBD users were asked to rank what drives them to purchase CBD products. Here’s what the statistics reveal about CBD purchase drivers:

  • 6.9 Discreet presentation
  • 4.6 Dosage
  • 4.5 Availability
  • 4.2 Consumption Method
  • 3.9 Price
  • 3.8 Quality Ingredients
  • 3.7 Concentration
  • 3.3 Produces Desired Effects
 
Sources:
1. CBD HelloMD Brightfield Study— Expert Report: https://daks2k3a4ib2z.cloudfront.net/595e80a3d32ef41bfa200178/59946dd86c6b200001c5b9cb_CBD_-_HelloMD_Brightfield_Study_-_Expert_Report_-_FINAL.pdf#page=67
2. Remedy Journey (Ed.). (2020, March 05). CBD Statistics Guide for 2020: 50 Stats on CBD Usage. Retrieved from https://remedyjourney.com/cbd-statistics/#cbd_user_demographics_statistics 

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