Holiday-season spending is one person’s calling and another person’s chaos, but regardless we all have do it. Holiday shopping this year, however, is likely to look a little different than usual. With COVID-19 remaining at the forefront of public health and safety concerns, Black Friday and other holiday shopping traditions are likely to be put on hold. So if you are a notorious holiday-shopping-hater, this year you’re in luck. No more throwing elbows for that last pair of your favorite leggings at Lululemon, and no waiting in line for hours with everyone and their mother.
Instead, this year’s holiday shopping is due to take center stage online, and the holiday sales will likely linger longer and come with greater consumer expectations. This means brands and businesses all around will need to adapt quickly in order to thrive this holiday season. But we aren’t here to discuss how businesses in general will be operating this season… We are here to talk about the CBD industry and how CBD brands will need to operate this holiday shopping season. Stay tuned for Seabedee’s take on how to get by as a CBD brand (and start-up brand, at that) in the midst of a pandemic, in the midst of holiday shopping season.
CBD BRAND SURVIVAL 101: HOW TO TACKLE HOLIDAY SHOPPING DURING A PANDEMIC
Step 1: Be Aware of the E-commerce Surge
The ways that consumers shop for CBD oil and CBD products for the holidays has drastically changed this year due to COVID. Ignorance, in this sense, is not bliss for CBD brands. CBD brands will be fighting over market share and online attention, therefore making it critical for CBD brands to aim towards standing out online. This year’s CBD industry consolidations has lead to the commencement of nearly 2,000 CBD brands. Ignoring this will not serve anyone working in the CBD industry, and a competitive attitude will serve highly during these unprecedented times.
Step 2: DO Digital Aesthetics & Design
With most holiday shopping being done online this year, it is key for CBD brands to step up their design and digital marketing game. Selling CBD products online this holiday season means that a brand’s CBD website must not only act as a shopping destination, but also a store’s holiday showcase or display. Customers will be looking for eye-catching CBD products and gifts this time of year, and want an engaging, eye-catching shopping experience. Striking CBD product packaging, catchy digital ads and stand-out holiday sales and promo codes for CBD is a must.
Step 3: Delivery Due Diligence
Online holiday shopping this year will put a lot of pressure on CBD company’s delivery systems. Consumers will have expectations to get their CBD orders on-time before the holidays, making it critical for CBD company’s to ensure that their delivery system is working flawlessly and efficiently. At Seabedee, our delivery methods are industry leading, where we offer you FREE 2-3 DAY SHIPPING on all CBD orders over $30, and we give 15% OFF to all first time customers! Come shop CBD this holiday season with us today by clicking here.
Saying to stay on top of delivery systems is easier said than done. With such a high demand on shipping products this year, it is likely that CBD companies will face a few bumps along the way. The best way to deal with minor delivery setbacks? Keeping in communication with the buyer, letting them know there is a delay on their CBD shipment, and offering them future discounts is a great start. A genuine apology on behalf of the company wouldn’t hurt either. Everyone loves free stuff and an apology, am I right? Either way, delivery tactics and efficiency are under pressure this holiday season, and CBD brands must adapt in order to thrive.
One Last CBD Insider Tip:
COVID has put a lot of financial strain on small, local businesses, some being forced to shut their doors indefinitely. For this reason, many people are choosing to buy holiday gifts from local shops and startup companies to show support. Local, startup CBD companies like Seabedee can benefit from this, as Google reveals 66% of holiday shoppers will be shopping locally this year. 97% of CBD companies are classified as a small business under the Small Business Administration, so CBD holiday sales have a lot of potential to be groundbreaking. In sum, these statistics give good reason to believe that CBD companies who step up to the plate this holiday season will leave the table satisfied.
Looking For The Best CBD Products For The Holidays? Shop With Us!
If you’re on the lookout for the perfect, CBD product stocking-stuffer, or the CBD for under the tree gifting, you’re in luck: Seabedee’s got what you need for the holidays! Check out our website for exclusive holiday promo and discount codes on premium CBD oil and CBD products. We also are offering special holiday CBD product bundles this year, so keep an eye on our social media and Seabedee website.